Greater Los Angeles ABCer of the Month – May 2012

Hello Members! And Happy First Day of May!

At ABC-GLA, we are pleased to announce a new interview article series for our members on on our blog: ABCer of the Month! We believe ABC-GLA members are some of the most dedicated and talented professionals in the wedding industry. So we want to not only celebrate and support our members but also allow them to share their inspiration, advice, and creativity!

So without much further adieu, let us introduce the first Greater Los Angeles ABCer of the Month, Julia Diane Whitley of Serendipitous Events by Julia.

1. How did you get started in the wedding/event industry?

Julia Diane Whitley

I have enjoyed event planning and wedding planning since I was a very young girl. My parents used to love to entertain and I was the little helper in the kitchen who set out the peanuts and the ice in the silver bucket.  I was the planner for most of my teenage antics as well and once the pool was put in, I had a wonderful career being established and I didn’t even know it. 

2. What do you enjoy most about your career?

I loved the joyful sounds of the guests and the ambience created by my parents and that is the part of my career that absolutely boosts my soul each and every day.  I am a very service driven person; in fact I have been told that in my spiritual soul, I have a servants’ heart. The wedding/event industry is the crème of the service industry. It is a way of giving to many people without any tangible reward. 

3. Do you own your own business? What are the pros and cons of being your own boss?

I love being a team player and being a part of team that pulls together any size celebration. I work assisting other event planners, event and production companies AND have my own business. I adore being my own boss, and there really isn’t any cons to it, but I also love working for other people that have really been involved in the industry for years. Everyone has such a unique eye for color and detail. 

4. What has been your biggest obstacle up until this point?

My biggest obstacle up until this point has been me. I find that there is a great deal of fulfillment from being a helper and keep finding myself venturing out to help others as much as it is needed. I find so much reward in being available to say “How can I help?” I know that I need to be there more for myself so that I too can feel a sense of accomplishment that I can tuck in my back pocket and treasure like a rare stone. 

5. How did you maintain confidence when doors have been closed in your face?

I began modeling at a young age and have had to learn about having many doors closed in my face. I was taught early that there is always going to be someone else better, prettier, more talented and that knows more people. I learned that if I gave up, I would never be that someone else. I maintain confidence by knowing that there is a place for each person.

6. What’s the best piece of business advice you have ever received?

The best business advice I have ever received is to remain true to who I am. In such a bustling city it is very easy to get lost in the search for success and within success itself. 

7. Who are your role models? What’s so inspiring about them?

My role models are my recently deceased Mother and Father. They both took adversity by the hand and made it their closest friend.  They will always be my foundation and my Wikipedia of life. I miss you both terribly. 

8. What do you see as the coming trends in the wedding/event industry?

The coming trends are that there are no longer trends. There are so many unique ideas still yet to be seen.

9. How has your involvement with ABC helped your professionally or personally?

I have met some of the most incredible people through ABC and it has led me to want to volunteer more of my time to the community and to other charitable companies.

10. What advice would you give to a fellow ABCers just starting out?

My advice is to get involved as much as you can in such a great organization. 

Connect and stay in touch with Julia:

More about Serendipitous Events by Julia:

Love really is spoken here.  Since I was young, entertaining friends and family gatherings have been one of my greatest joys. Celebrations of any type are an expression of love and life. I believe that any person I meet is like a friend or family and welcome in my home. My home is my business and my business is based on the belief that our customers’ needs are of the utmost importance. Our entire team is committed to meeting those needs. As a result, a high percentage of our business is from repeat customers and referrals. Serendipity means a fortunate accident and so many GREAT things have happened to me just by those fortunes.

What truly inspiring and beautiful words! So glad to kick off this new interview series for all our great ABC-GLA members. If you would like to nominate a fellow member for the June’s ABCer of the Month, please email

Until next time,

Hovik Harutyunyan

Steering Committee, ABC-GLA

One thought on “Greater Los Angeles ABCer of the Month – May 2012

  1. tobey dodge says:

    What a wonderful idea and a perfect selection in Julia. She possesses all the passion and energy that speaks to what it takes to be in business for yourself. Julia has a great attitude, and is always as she says willing to help.

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